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Executive Channel Network

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How commuter and office mindsets drive DOOH advertising engagement

How commuter and office mindsets drive DOOH advertising engagement

IHG Holiday Inn pDOOH campaign reaching family audiences

i-media

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Beyond proximity: Unlocking the power of pDOOH

Beyond proximity: Unlocking the power of pDOOH

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The News Movement

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How social media is reshaping travel trends

How social media is reshaping travel trends

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Advertima

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IAB In-Store Retail Media Standards: Advertima’s best-in-class approach

IAB In-Store Retail Media Standards: Advertima’s best-in-class approach

Chris Pettit, CEO, Revving and David Mandeno, Foudner and COO, Revving

Revving

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Releasing the handbrake on UK ad tech

Releasing the handbrake on UK ad tech

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Azerion

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Amplify: Planning for attention

Amplify: Planning for attention

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Experian

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2025 advertising trends: What brands and agencies should consider this year

2025 advertising trends: What brands and agencies should consider this year

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Activision Blizzard Media

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'Mom gamers': A high-impact audience marketers can’t afford to ignore

'Mom gamers': A high-impact audience marketers can’t afford to ignore

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iion

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Closing the gap: Aligning ad spend with gaming’s growing audience

Closing the gap: Aligning ad spend with gaming’s growing audience

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Impact Plus

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AI, market consolidation & sustainability: Digital advertising predictions for 2025

AI, market consolidation & sustainability: Digital advertising predictions for 2025

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Teads

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New findings from Teads explore UK Valentine’s Day trends in 2025

New findings from Teads explore UK Valentine’s Day trends in 2025

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Aryel

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Advertising 2025: New advertising models based on creativity & engagement

Advertising 2025: New advertising models based on creativity & engagement

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Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Latest updates

Back
Latest updates

News

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News

Opinions

Back
Opinions

Policy & standards

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Policy & standards

Gold Standard

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Gold Standard

Transparency

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Transparency

Inclusion, Diversity & Equity

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Inclusion, Diversity & Equity

Sustainability in digital

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Policy

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Policy

GDPR

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Insight

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Resources & tools

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Cookieless solutions

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Why digital?

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The IAB UK Podcast

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Jargon Buster

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Environmental Sustainability FAQs

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Tool for small businesses

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Guide to Digital Innovation

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Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
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We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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Events

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